Since its launch in 1995, The House of Bruar has garnered a reputation as an exceptional, must-visit emporium with a difference, encompassing everything required to enjoy the country lifestyle, from clothing to fine art, homewares to fresh produce.
From its remote yet stunning setting on an 11-acre estate, ten miles north of Pitlochry, The House of Bruar continues to add to its carefully curated offerings, providing a unique retail experience which attracts over 1.7 million visitors yearly. The expansive Menswear and Ladieswear Halls provide everything from classic pure new wool tweeds to cutting- edge technical clothing, with world-class brands including Gant, Levi’s and the largest selection of Barbour merchandise in Britain, standing alongside exclusive creations by The House of Bruar itself.
This year, it has also added two new collections to its own label, both with a younger feel and capturing the untamed spirit of Scotland’s wild places. Call of the Wild is a bold and vibrant range that breathes fresh life into contemporary country clothing and lends it an alluring yet highly wearable feel, while Evening in the Lodge sees premium materials used in sophisticated designs that will light up any social occasion, adding a contemporary edge
to evening dress which remains perfectly suited for wear in and around country estates.
Offering everything from stunning feature pieces to country essentials, The House of Bruar rightly deserves its reputation as the ‘Harrods of the North’
Even with these exciting new developments, natural fibres remain at the forefront of the Bruar collections, reflecting its belief that nothing can match the sheer sensual appeal of cashmere, silk, merino and lambswool. Not content with already housing the largest knitwear hall in Britain, it has also introduced a new Hand Knitting Shop, which puts the focus on Scottish and British handmade products, as well as offering a wealth of wools and equipment for knitting and crochet.
Situated at the gateway to the Highlands, The House of Bruar is the perfect place to stock up for any excursion, selecting from the very best of Scotland’s natural larder. From well-stocked hampers to locally-sourced fresh meat and game, there’s everything needed for a memorable outing and customers can call ahead to have their selection ready and waiting for them when they arrive.
In addition to its popular Restaurant, Delicatessen and award-winning Butchery, The House of Bruar also boasts a Fresh Lobster Fish and Chip Shop, which opened last year and has already been singled out with an award from the National Federation of Fish Fryers. Those further afield can also sample the exceptional Bruar experience, thanks to the continuing development of the brand’s mail order and online services. More than three million copies of their clothing and gift catalogues are mailed each year, while their website takes this special brand of Scottish luxury to customers around the globe.
Offering everything from stunning feature pieces to country essentials, The House of Bruar rightly deserves its reputation as the ‘Harrods of the North’. Its continued success stands as a testament to its uncompromising pursuit of quality in the products it sells and the exceptional level of service that its three hundred knowledgeable members of staff continue to provide.
BY BLAIR ATHOLL, PERTHSHIRE, SCOTLAND PH18 5TW +44 (0)1796 483236