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Kids’ Style: What the Royal Children Wear


Fashion /

Kids’ Style: What the Royal Children Wear

Find out which kidswear brands have the royal seal of approval...

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Only the best for your little princes and princesses! Find out which kidswear brands are top of the Duchess of Cambridge’s shopping list for the royal children. If you haven’t seen Kate in your local branch of Mothercare, or bumped into the Prince buying baby-grows in Gap Kids, fear not. We bring you the royals’ favourite children’s clothes designers…

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What do the royal children wear?

Prince George wore an  jumper for his first meeting with sister, Princess Charlotte. That’s pretty important stuff. Princess Charlotte has been spotted with hair accessories by the brand. Amaia was founded by mums Segolene and Amaia who moved from France and Spain respectively to London where they set up the brand.

Prince George Pepa & Co Outfit

Prince George in Pepa & Co for his official 3rd birthday pictures

Inspired by the 40s, 50s and 60s, creates luxury children’s clothes in beautiful prints and classic styles. Prince George wore dungarees by the British designer for his first official engagement, a very important Plunket play date in New Zealand. Read our ‘At Home with Rachel Riley’ interview, here.

To date, Princess Charlotte and Prince George have worn this label 8 times. Princess Charlotte’s hand-smocked dress worn for a party in Canada was an instant sell-out item (see below). Like most of the royals’ preferred brands,  offer beautiful classic styles.

Pepa & Co Princess Charlotte Dress

Both Prince George and Princess Charlotte have been spotted in pieces; the little Prince in red corduroy shorts and Princess Charlotte in shoes.

Not only have Prince George and Princess Charlotte worn pieces by Les Petites Abeilles, but the owner and creative director is none other than Princess Désirée von Hohenlohe. The latest collaboration is with  for an exclusive Summer Sports Capsule Collection. It features swimming, hiking, tennis and sailing dedicated looks.

My 1st Years blue gingham robe

When meeting Barack Obama, Prince George was photographed wearing a blue gingham robe from My 1st Years causing it to sell out instantly. Being a royal and celebrity favourite, they may just be the number one personalised gifting brand for little ones out there. I mean, who doesn’t love a personalised gift?

Princess Charlotte wore a cashmere cardigan on her first birthday. is run by two sisters who hand-knit the samples and test the clothes on their five children (who often also feature in the brand’s campaigns) and the cashmere cardigans make for perfect presents.

Designer kidswear

Luxury Spanish baby and toddler clothes in simple, classic designs. Princess Charlotte wore a dress by the brand for the Queen’s birthday photo.

Another Spanish brand the royals love. Prince George wore knitwear by for the Queen’s birthday photo.

Wild & Gorgeous Prince George Jumper

Prince George has been seen sporting a lovely jumper (£65, above), which is, coincidentally, named the ‘Harry’ believe it or not. The duo behind the lovely British brand began with gorgeous clothing for girls and later expanded to feature great clothes for boys too. We’re sure Prince George is chuffed they did…

Read more about the brand’s co-founder here.

The royals have also been spotted in clothes from luxury West London kidswear retailer , which is run by husband and wife team Sophie Mirman and Richard Ross.

The Royals Wear High Street…

Thought the royal children only wore designer kidswear brands? Think again. Prince George has been spotted in Cath Kidson, while Princess Amalia of Nassau wore Zara for her first released photograph. Infanta Sofía & Leonor of Spain often wear matching outfits from the likes of Mango Kids, while Isla Phillips has been spotted in Crocs and a Gap romper.

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